Comedian Bailey stars in new Aldi campaign

Comedian Bailey stars in new Aldi campaign

Aldi USA has launched a new ad campaign and web series featuring comedian and television host Ben Bailey, who plays up the brand’s “unique and quirky” attributes as a means of introducing it to new shoppers.

Bailey, best known as host of the television series “Cash Cab,” surprised hundreds of shoppers at an Aldi store in Chicagoland in late April. He posed as an Aldi employee throughout the day, casually handing out wine and

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