Consumers Tracking Retailers on Pinterest: Study

WASHINGTON — U.S. online consumers report that they follow an average of 9.3 retail companies on the Pinterest social media site, compared with 6.9 retailers on Facebook and 8.5 retailers via Twitter, according to a new study.

The 2012 Social and Mobile Commerce Study, a joint research project by Shop.org, comScore and The Partnering Group, also found that almost two out of five (38%) online consumers follow retailers through one or more social networking

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