Cooking Makes Comeback in Today's Economy

Consumers are looking to save money by cooking from scratch, a new survey shows. It could be good news for supermarket operators that more than half (59%) of respondents in the Dollars & Consumer Sense survey, conducted by Yankelovich Partners, said they're cooking from scratch to save money rather than buying food already prepared. Not surprisingly, a higher percentage of women

CHAPEL HILL, N.C. — Consumers are looking to save money by cooking from scratch, a new survey shows.

It could be good news for supermarket operators that more than half (59%) of respondents in the Dollars & Consumer Sense survey, conducted by Yankelovich Partners, said they're cooking from scratch to save money rather than buying food already prepared.

Not surprisingly, a higher percentage of women (63%) said they're cooking from scratch to save money. That compares

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