County Market app driving traffic, loyalty

County Market app driving traffic, loyalty

"Our in-store offers that we offer with the beacon technology have a dramatically higher redemption rate than something that we send out of store." — Nathaniel Jones, County Market

Niemann Foods’ County Market stores are drawing new consumers and retaining others with its myCountyMarket app that pushes location-based offers to loyalty cardholders’ mobile devices as they shop the store. County Market’s 44 stores are equipped with beacon technology from Iselin, N.J.-based Birdzi, which provides the app and enables the interaction.

The in-store beacons — there are about 25 per store — use Bluetooth Low Energy to deliver the offers and other location-based inf

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