Coupons: Digital Conversion

Digital coupons are making a strong impression on the consumer packaged goods industry, according to the 2009 Survey of Manufacturer and Retailer Promotional Practices, an online survey conducted in June. While not as widely used as traditional couponing vehicles like freestanding inserts, digital coupon usage is undoubtedly on the upswing, as 3.6% of respondents said they used them last year, 5.5%

Digital coupons are making a strong impression on the consumer packaged goods industry, according to the 2009 Survey of Manufacturer and Retailer Promotional Practices, an online survey conducted in June.

While not as widely used as traditional couponing vehicles like freestanding inserts, digital coupon usage is undoubtedly on the upswing, as 3.6% of respondents said they used them last year, 5.5% said they're using them this year and 7.3% said they plan to use them in 2010.

Register to view the full article

Already a member? .