Creative Ads Drive Sales at Regional Independents

Creative advertising can be an effective sales booster, a pair of representatives from Western Michigan University told a workshop during last month's National Grocers Association annual convention here. The speakers were Frank Gambino, director of food marketing at the school, and Phil Straniero, executive-in-residence there. The examples they discussed included: County Markets, Minneapolis,

LAS VEGAS — Creative advertising can be an effective sales booster, a pair of representatives from Western Michigan University told a workshop during last month's National Grocers Association annual convention here.

The speakers were Frank Gambino, director of food marketing at the school, and Phil Straniero, executive-in-residence there.

The examples they discussed included:

  • County Markets, Minneapolis, which opened a store in Champaign, Ill. — its fir

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