Customer-Centricity, the Dunnhumby Way

NEW YORK Despite their presumed importance to retailers, customers may be the least utilized asset most companies have, said Matt Nitzberg, vice president, global manufacturer practice leader, Dunnhumby USA. Dunnhumby USA, a 50-50 partnership between U.K.-based Dunnhumby and Kroger, Cincinnati, has worked with Kroger on its loyalty card program since 2002, creating major direct-mail campaigns based

NEW YORK — Despite their presumed importance to retailers, “customers may be the least utilized asset most companies have,” said Matt Nitzberg, vice president, global manufacturer practice leader, Dunnhumby USA.

Dunnhumby USA, a 50-50 partnership between U.K.-based Dunnhumby and Kroger, Cincinnati, has worked with Kroger on its loyalty card program since 2002, creating major direct-mail campaigns based on loyalty data.

Speaking at the National Retail Federation's 99th Annual C

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TAGS: Kroger