WOONSOCKET, R.I. — Supermarkets aren't the only retailers getting more involved in personalized coupons. CVS/pharmacy here is leveraging the promotional tool to build loyalty.
CVS' new ExtraCare Coupon Centers will be placed in more than 50% of the chain's 6,200 retail locations by the end of the year, said Rob Price, chief marketing officer at CVS/pharmacy.
“Our stores and customers are very excited about this” initiative, Price noted.
Shoppers who scan their E