CVS Moves to Personalization

Supermarkets aren't the only retailers getting more involved in personalized coupons. CVS/pharmacy is leveraging the promotional tool to build loyalty. CVS' new ExtraCare Coupon Centers will be placed in more than 50% of the chain's 6,200 retail locations by the end of the year, said Rob Price, chief marketing officer at CVS/pharmacy. Our stores and customers are very excited

WOONSOCKET, R.I. — Supermarkets aren't the only retailers getting more involved in personalized coupons. CVS/pharmacy here is leveraging the promotional tool to build loyalty.

CVS' new ExtraCare Coupon Centers will be placed in more than 50% of the chain's 6,200 retail locations by the end of the year, said Rob Price, chief marketing officer at CVS/pharmacy.

“Our stores and customers are very excited about this” initiative, Price noted.

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