CVS/pharmacy Launches Caring Campaign Aimed at Women

CVS/pharmacy launched a publicity campaign yesterday focusing on women’s roles as nurturers and caregivers.

WOONSOCKET, R.I. — CVS/pharmacy here launched a publicity campaign yesterday focusing on women’s roles as nurturers and caregivers. Called “For All the Ways You Care,” the campaign considers that women make most of the health care decisions for their families. “Our research showed that women find enjoyment and reward in their roles as caregivers, despite sacrifices,” said Helena Foulkes, senior vice president of marketing and operation services for CVS/pharmacy. A new television ad will air d

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