The Dealmaker: Jon Wendel

The Dealmaker: Jon Wendel

Jon Wendel promoted prices aggressively in 2010 and is rapidly expanding Hy-Vee's online presence, earning him SN Marketer of the Year honors

Jon Wendel took the top marketing post at Hy-Vee in late 2008 just as the entire economy took a nosedive and the country was mired in recession.

The longtime company veteran stepped up to the challenge, however, and helped coordinate an aggressive series of sharp price promotions that drove volume during the downturn, and

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