Deep Freeze: Retailers Foster Loyalty With Price Locks

Deep Freeze: Retailers Foster Loyalty With Price Locks

Food retailers are enhancing their price image by locking in retails on strategic items

Supermarkets are improving their value image by giving price hikes on selected items the boot.

Grocery costs are expected to rise as the nation copes with the effects of the summer’s crippling drought across the Midwest. To help gain loyalty during the uncertainty, several chains have implemented “price freezes” or “price locks” on everyday items.

Promising set prices on strategically selected products means no temporary price reductions for shoppers, but it provi

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