DLM Takes to Sidewalk With Whole Salmon

DAYTON, Ohio Dorothy Lane Market got customers in a grilling mood and rang up impressive sales last weekend with a sidewalk sale that featured whole Alaska Sockeye salmon. By the end of the two-day sale, the store that hosted the event had sold 2,500 pounds of the whole salmon, up 15% from a similar event this time last year. Sales were just about what we had expected, said Jack Gridley, seafood/meat

DAYTON, Ohio — Dorothy Lane Market got customers in a grilling mood and rang up impressive sales last weekend with a sidewalk sale that featured whole Alaska Sockeye salmon.

By the end of the two-day sale, the store that hosted the event had sold 2,500 pounds of the whole salmon, up 15% from a similar event this time last year.

“Sales were just about what we had expected,” said Jack Gridley, seafood/meat director at the three-unit, upscale independent. “The fact that th

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TAGS: Meat