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Does your marketing push customers away?

Does your marketing push customers away?

As marketers, we tend to measure the positive impact of our marketing. The numbers of customers, for example, who redeem coupons from an email, follow us on social media, or click-through a digital ad. The impact on the rest of the customer base is assumed to be neutral.

However, this can be a dangerous assumption. Marketing can also inadvertently push some customers away.

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