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Don't let the CMO-CIO axis dehumanize your brand

Don't let the CMO-CIO axis dehumanize your brand

Much has been written about the need for CMO and CIO alignment, for good reason.

In the digital age, marketing needs digital tools to communicate and connect with customers. The big data explosion enables customers to be tracked and profiled, and marketing effectiveness measured, as never before. And mobile technologies offer the prospect of transforming the in-store experience.

No wonder Gartner predicted that CMOs would spend more on technology than CIOs by 2017.

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