Dunnhumby, Aptaris in promotions management partnership

Dunnhumby on Tuesday announced a strategic partnership with the marketing and promotions firm Aptaris, whereby Dunnhumby’s customer science will be integrated in Aptaris’ software.

The companies said the partnership would provide an “end to end promotions management solution” enabling retailers to increase the relevance of the offers to their customers, resulting in improved sales and margins while boosting the efficiency of their merchandising and marketing operations.

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