E-Coupons Come to Kroger, Giant Eagle

Coupon clipping is no longer the only way to save at Kroger and Giant Eagle, thanks to new programs that electronically load discounts directly onto loyalty cards. Kroger Co. has teamed with Cincinnati-based Proc-ter & Gamble for an online version of P&G's BrandSaver coupon insert. Available via a link on the Kroger.com website, eSaver allows Kroger customers to load P&G offers onto their

CINCINNATI — Coupon clipping is no longer the only way to save at Kroger and Giant Eagle, thanks to new programs that electronically load discounts directly onto loyalty cards.

Kroger Co. has teamed with Cincinnati-based Proc-ter & Gamble for “eSaver,” an online version of P&G's BrandSaver coupon insert. Available via a link on the Kroger.com website, eSaver allows Kroger customers to load P&G offers onto their Kroger Plus card accounts with the click of a button.

Register to view the full article