Effective Self-Checkout Merchandising Drives Impulse Sales

CHICAGO While improved customer service, shorter lines and greater shopper choice are among the benefits reported by retailers that install self-checkout (SCO) lanes, a commonly noted drawback is a reduction in overall impulse sales. Many times SCO lanes lack beverages, candy and magazines because they could easily be missed by shoppers who are busy checking out. But a new study based on an analysis

CHICAGO — While improved customer service, shorter lines and greater shopper choice are among the benefits reported by retailers that install self-checkout (SCO) lanes, a commonly noted drawback is a reduction in overall impulse sales.

Many times SCO lanes lack beverages, candy and magazines because they could easily be missed by shoppers who are busy checking out. But a new study based on an analysis of eight Supervalu locations finds that when effectively merchandised, these

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