EXPANDING THE CARD GAME

Although feeling competitive pressure from the Internet, where free electronic cards are available, and other low-priced channels, supermarkets are moving forward with plans to take greater advantage of their greeting card offerings. Long cross-merchandised with party goods, retailers are starting to look beyond the department's boundaries. Bakery, floral and candy are seen as the most viable areas

Although feeling competitive pressure from the Internet, where free electronic cards are available, and other low-priced channels, supermarkets are moving forward with plans to take greater advantage of their greeting card offerings.

Long cross-merchandised with party goods, retailers are starting to look beyond the department's boundaries. Bakery, floral and candy are seen as the most viable areas for greeting card tie-ins, with prepaid gift cards considered the newest opportunity, s

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