Fair Trade Floral Grows at Ukrop's

TransFair USA has begun rolling out Fair Trade Certified flowers into U.S. florists and supermarkets, and shoppers appear to be accepting the program well. We've only had it since the beginning of October, and when we rolled it out, we sold about 1,300 units, which is pretty good for a new product introduction such as this, said Mandy Burnette, spokeswoman for Richmond, Va.-based Ukrop's

RICHMOND, Va. — TransFair USA has begun rolling out Fair Trade Certified flowers into U.S. florists and supermarkets, and shoppers appear to be accepting the program well.

“We've only had it since the beginning of October, and when we rolled it out, we sold about 1,300 units, which is pretty good for a new product introduction such as this,” said Mandy Burnette, spokeswoman for Richmond, Va.-based Ukrop's Super Markets.

The Fair Trade Certified label guarantees that flo

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