Fairway attempts to draw mainstream consumers with non-GMO products

Fairway attempts to draw mainstream consumers with non-GMO products

Fairway Market hopes to attract value-conscious shoppers who want to avoid genetically modified foods by expanding its selection of non-GMO foods that are not organic.

“Consumers are attracted to the transparency of the USDA organic regulations, but may not be able to afford the premium that label commands. Non-organic, non-GMO products certainly fill that niche

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Contact: Desiree Torres [email protected]

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