Family Dollar Launches Price Ads Vs. Supermarkets

Family Dollar Stores here intends to target supermarket pricing in upcoming advertising in a campaign that will point out it carries the same items at lower price points, the company said during its second annual investors conference. With our national brands we have the same first-quality goods you are going to get in your leading grocery stores and drug stores, and [our goal is] to help

CHARLOTTE — Family Dollar Stores here intends to target supermarket pricing in upcoming advertising in a campaign that will point out it carries the same items at lower price points, the company said during its second annual investors conference.

“With our national brands we have the same first-quality goods you are going to get in your leading grocery stores and drug stores, and [our goal is] to help get that message across, particularly in the food area,” R. James Kelly, pres

Register to view the full article

Already a member? .