Feeding fandemonium

Feeding fandemonium

Retailers are tapping into the loyalty of sports fans with sponsorship deals, product endorsements and game day promotions

Supermarkets are aligning with the hometown team as part of a play to drive game day sales.

Take Publix Super Markets, which builds excitement during football season through sponsorships of the Atlanta Falcons, Tampa Bay Buccaneers, Miami Dolphins and Jacksonville Jaguars.

“For every home game, we try do something in-store and at the stadium,” Publix spokeswoman Maria Brous said of the strategy in Jacksonville, Fla.

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