Supermarkets are aligning with the hometown team as part of a play to drive game day sales.
Take Publix Super Markets, which builds excitement during football season through sponsorships of the Atlanta Falcons, Tampa Bay Buccaneers, Miami Dolphins and Jacksonville Jaguars.
“For every home game, we try do something in-store and at the stadium,” Publix spokeswoman Maria Brous said of the strategy in Jacksonville, Fla.
All access premium subscription
Why Subscribe To SN Digital Access?
Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]
If you are registered, pleaselog-in to access Premium Content.