Five tips for better collaboration

Ever wonder how an all-star sports team can come together to win, even if they haven’t played together before? Or how musicians can simply jump onstage and jam? The secret is they have a mindset — and a process — that supports great collaboration.

It’s surprising that in the shopper marketing space, where so many entities have a shared stake with the consumer, good collaboration remains rare. At first glance, some fault differing agendas among retailers, manufacturers and agencies

Register to view the full article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.