Floral Marketer Reveals Tricks of the Trade at PMA

Operating a successful supermarket floral department requires retailers to know their shoppers well, according to Pamela Smith, the director of marketing for Miami-based Nature's Flowers and speaker at this year's Floral Solutions Workshop at the Produce Marketing Association's annual Fresh Summit show. In an exclusive preview of her session, Smith highlighted some key facts about consumer floral

Operating a successful supermarket floral department requires retailers to know their shoppers well, according to Pamela Smith, the director of marketing for Miami-based Nature's Flowers and speaker at this year's Floral Solutions Workshop at the Produce Marketing Association's annual Fresh Summit show. In an exclusive preview of her session, Smith highlighted some key facts about consumer floral shopping habits for SN.

Notably, tweens — ages 9-14 — and the regular teenagers, a

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