Food Lion Goes Back to Basics

SALISBURY, N.C. — Food Lion last week moved to change the brand positioning of its stores in two markets, saying consumer research determined the stores needed more than just price to make a difference. Officials described the changes introduced last week at Food Lion stores in Chattanooga, Tenn., and Raleigh, N.C. as a back to basics strategy that would emphasize freshness, cleanliness and service

SALISBURY, N.C. — Food Lion last week moved to change the brand positioning of its stores in two markets, saying consumer research determined the stores needed “more than just price” to make a difference.

Officials described the changes — introduced last week at Food Lion stores in Chattanooga, Tenn., and Raleigh, N.C. — as a “back to basics” strategy that would emphasize freshness, cleanliness and service in addition to accelerated price reductions and increased private-brand

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