The Framework

The RCSM model consists of three levels of development: Development of a strategic framework that ensures the shopper marketing plan is linked to the retailer's go-to-market strategies and is aligned with the target shoppers sand consumers of the retailer and partnering manufacturer. Development of a platform that describes the shopper marketing plan's key communication strategies. Development of

The RCSM model consists of three levels of development:

  1. Development of a strategic framework that ensures the shopper marketing plan is linked to the retailer's go-to-market strategies and is aligned with the target shoppers sand consumers of the retailer and partnering manufacturer.

  2. Development of a platform that describes the shopper marketing plan's key communication strategies.

  3. Development of programs that deliver the platform's message

Register to view the full article