Fresh & Easy aims to grow shopper appeal

Fresh & Easy aims to grow shopper appeal

“We’ve set out to make our stores and our brand fresher, easier and more relevant to modern consumers who are looking for healthy, convenient options.” —MIKE EVANS, Fresh & Easy

Fresh & Easy is making progress as it seeks to reposition itself to appeal to a broader range of shoppers, the company told SN.

“Our goal is to welcome shoppers to see the new Fresh & Easy,” Mike Evans, head of marketing and digital, said.  “We’ve set out to make our stores and our brand fresher, easier and more relevant to modern consumers who are looking for healthy, convenient options.”

The chain’s new owners have been working since November “to rei

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