Fresh & Easy is making progress as it seeks to reposition itself to appeal to a broader range of shoppers, the company told SN.
“Our goal is to welcome shoppers to see the new Fresh & Easy,” Mike Evans, head of marketing and digital, said. “We’ve set out to make our stores and our brand fresher, easier and more relevant to modern consumers who are looking for healthy, convenient options.”
The chain’s new owners have been working since November “to rei
All access premium subscription
Why Subscribe To SN Digital Access?
Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]
Already a member? Please log in.