Fresh & Easy Debuts First Ads

Fresh & Easy Neighborhood Market launched its first-ever advertising campaign last week after spending five months remerchandising stores and adding 1,000 new products. The ad campaign is built around the theme that Fresh &Easy keeps things simple, which it says enables it to sell better products at cheaper prices. The campaign also incorporates radio ads, featuring comments from

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market launched its first-ever advertising campaign last week after spending five months remerchandising stores and adding 1,000 new products.

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