Fresh & Easy Explores Foursquare

EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market is rewarding shoppers for helping publicize its new stores to friends. For the past several months, the retailer has incentivized visitors to its newest stores to share their whereabouts by checking in via location-based mobile applications, spokesman Brendan Wonnacott told SN. The latest offer was tied to a grand opening in Pleasanton, Calif., earlier

EL SEGUNDO, Calif.Fresh & Easy Neighborhood Market is rewarding shoppers for helping publicize its new stores to friends.

For the past several months, the retailer has incentivized visitors to its newest stores to share their whereabouts by “checking in” via location-based mobile applications, spokesman Brendan Wonnacott told SN.

The latest offer was tied to a grand opening in Pleasanton

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