GMDC Research Validates Tie-Ins

New research to be presented today at the General Merchandise Marketing Conference of GMDC, Colorado Springs, confirms the importance of interdepartmental cross-merchandising in building sales and market share, said Jerry Friedler, an independent consultant based in Milton, Conn., who authored the study. The study looked at a Valentine's Day test in four chains in various regions of the

PHOENIX — New research to be presented here today at the General Merchandise Marketing Conference of GMDC, Colorado Springs, confirms the importance of interdepartmental cross-merchandising in building sales and market share, said Jerry Friedler, an independent consultant based in Milton, Conn., who authored the study.

The study looked at a Valentine's Day test in four “substantial” chains in various regions of the country, said Friedler, who also was the lead consultant workin

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