Grocers Launch Targeted Programs

ShopRite Supermarkets is offering a $2 incentive to join its new YourBucks loyalty club launched last week. Customers register their Price Plus Card online to receive individualized offers via text message or email. When the shopper purchases the promoted product with her Price Plus card, a YourBucks reward prints at checkout. YourBucks are never less than $1 and can be used for anything

KEASBEY, N.J. — ShopRite Supermarkets is offering a $2 incentive to join its new YourBucks loyalty club launched last week.

Customers register their Price Plus Card online to receive individualized offers via text message or email. When the shopper purchases the promoted product with her Price Plus card, a YourBucks reward prints at checkout.

“YourBucks are never less than $1 and can be used for anything you want at your local ShopRite,” states promotional material. The

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