SCARBOROUGH, Maine — Hannaford's redesigned website acts as a personal assistant of sorts, providing everything from birthday reminders to notifications when a shopper's favorite product goes on sale.
“Our website is now a truly shopper-centered Web tool,” said Hannaford spokesman Michael Norton.
Officially relaunched last week, the site lets users create customized shopping lists that filter allergens and other ingredients they don't want in their foods. The lists can be emailed, printed or sent to a mobile phone.
“The site is 100% shopper-need driven,” Norton said.
It also lets users purchase and reload Hannaford gift cards; make charitable donations for programs Hannaford supports; and receive notification when items designated as “favorites” are in season or on sale. Shoppers can track purchases by entering a code from their receipts.
Exclusive coupons are also offered. Last week, there were 20 coupons, including $1 off any Filippo Berio olive oil. Several offers were Hannaford-specific, including $5 off any purchase of $75 and $1 off any Hannaford-brand item. Coupons are automatically added to lists that include participating products.
As consumers spend more time preparing for their shopping trips, websites like Hannaford's will take on increasing importance.
“This is a chance for Hannaford to influence planning,” said Bill Bishop, principal at Willard Bishop.
