Hannaford Supermarkets has selected Boston’s MMB as its new agency of record, the agency said.
MMB said it will provide creative strategy and execution services for the Scarborough, Maine-based grocer.
“It’s hard to not fall in love with a brand like Hannaford.” MMB CMO Liz Vanzura said in a statement. “Throughout the agency selection process, we became increasingly excited about the richness of their heritage and the authenticity of the brand today. In the increasingl