Hannaford names new ad agency

Hannaford Supermarkets has selected Boston’s MMB as its new agency of record, the agency said.

MMB said it will provide creative strategy and execution services for the Scarborough, Maine-based grocer.

“It’s hard to not fall in love with a brand like Hannaford.” MMB CMO Liz Vanzura said in a statement. “Throughout the agency selection process, we became increasingly excited about the richness of their heritage and the authenticity of the brand today. In the increasingl

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