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How to make the most of niche brands

How to make the most of niche brands

It's hardly news that small, niche brands are growing at the expense of mainstream brands. However, working with a small food market recently, I was surprised to see how many of them were matching or even outselling the mainstream brands, in unit let alone dollar terms. A visitor from another planet would have gained a very different view of which brands were mainstream.

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TAGS: Center Store
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