IGA Program Delivers Websites, Apps to Members

IGA Program Delivers Websites, Apps to Members

CHICAGO IGA here has launched a digital marketing program, IGALink, that provides all of its more than 900 U.S. retailers with an interactive website and a mobile app as part of their membership dues. Prior to the start of the IGALink launch in early June, only about 20% of IGA stores had a store website. When the rollout was completed on July 13, some of those stores had converted to the IGALink-provided

CHICAGO — IGA here has launched a digital marketing program, IGALink, that provides all of its more than 900 U.S. retailers with an interactive website and a mobile app as part of their membership dues.

Prior to the start of the IGALink launch in early June, only about 20% of IGA stores had a store website. When the rollout was completed on July 13, some of those stores had converted to the IGALink-provided site, while all of the previously site-less stores adopted the IGA site

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