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Improving the retailer’s most valuable piece of real estate: Its brand

Improving the retailer’s most valuable piece of real estate: Its brand

In our industry, we continually strive to optimize every square foot of selling space — believing it’s the most important area. I did too until John Hegarty, founder of Hegarty Advertising, caused me to look at retail differently when he said, “Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind.”

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