Independent Tests Mobile-Marketing Promotions

Rudy Dory is retooling his mobile-marketing program. In the latest example of a food retailer marketing to consumers via their mobile phones, Dory, owner of Newport Avenue Market, a one-store IGA independent here, partnered with a local start-up firm to offer a special weekly promotion to shoppers who sent in a text message requesting it. The store ran weekly radio ads between March 10

BEND, Ore. — Rudy Dory is retooling his mobile-marketing program.

In the latest example of a food retailer marketing to consumers via their mobile phones, Dory, owner of Newport Avenue Market, a one-store IGA independent here, partnered with a local start-up firm to offer a special weekly promotion to shoppers who sent in a text message requesting it.

The store ran weekly radio ads between March 10 and May 25, inviting shoppers to text the word “food” via their cell pho

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