INITIATIVE 2:Cross-Merchandise Healthier Packaged Goods

The Center Store is packed with a growing number of items that can be bundled for a healthy meal. The problem is getting shoppers to notice them. More and more retailers are solving this dilemma by giving better-for-you items more exposure in high-traffic areas near the front of the store. Big Y is doing this with its Living Well, Eating Smart nutrition program, which highlights healthier Center Store

The Center Store is packed with a growing number of items that can be bundled for a healthy meal. The problem is getting shoppers to notice them.

More and more retailers are solving this dilemma by giving better-for-you items more exposure in high-traffic areas near the front of the store.

Big Y is doing this with its “Living Well, Eating Smart” nutrition program, which highlights healthier Center Store food and beverages. Items rotate every few weeks under a different theme,

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