INITIATIVE 2:Make COOL Work to Your Advantage

After years of reprieves, the produce, meat and poultry industries may finally be required to comply with mandatory country of origin labeling by September 2008. Many retailers are looking forward to COOL with a level of enthusiasm usually reserved for root canals. But industry efforts have helped write into the 2007 Farm Bill provisions that, if passed, will ease several of COOL's retailer-specific

After years of reprieves, the produce, meat and poultry industries may finally be required to comply with mandatory country of origin labeling by September 2008.

Many retailers are looking forward to COOL with a level of enthusiasm usually reserved for root canals. But industry efforts have helped write into the 2007 Farm Bill provisions that, if passed, will ease several of COOL's retailer-specific penalties and record-keeping requirements.

For example, retailers won't be lia

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TAGS: Meat