INITIATIVE 3:Increase Merchandising, Marketing of Energy-Saving Products

With fuel prices at record highs and consumers becoming more aware of the need to protect the environment, energy-saving products are becoming an increasingly important part of retailers' product mixes. In responding to this trend, retailers will find that the higher price that comes with an environmental conscience must be balanced by convenience and efficacy. For example, while compact fluorescent

With fuel prices at record highs and consumers becoming more aware of the need to protect the environment, energy-saving products are becoming an increasingly important part of retailers' product mixes.

In responding to this trend, retailers will find that the higher price that comes with an environmental conscience must be balanced by convenience and efficacy.

For example, while compact fluorescent light bulbs have been readily accepted by consumers despite price points signi

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