IRI: Target Consumers at Home

Marketers need to adjust their strategies to account for the increasing tendency of shoppers in this recession to make purchase decisions before arriving at the store, said Thomas Blischok, president, Consulting and Innovation, Information Resources Inc., Chicago. The marketing opportunity is about addressing the shopper in the home, Blischock said in a research-based presentation last

ORLANDO, Fla. — Marketers need to adjust their strategies to account for the increasing tendency of shoppers in this recession to make purchase decisions before arriving at the store, said Thomas Blischok, president, Consulting and Innovation, Information Resources Inc., Chicago.

“The marketing opportunity is about addressing the shopper in the home,” Blischock said in a research-based presentation last week at Food Marketing Institute's Midwinter Executive Conference here.

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