Keynotes to address omnichannel shoppers, collaboration

Walmart will address the omnichannel shopper in one of three keynotes to be held at this year’s summit.

The Walmart keynote (Tuesday, March 25, from 8:30 a.m. to 9:30 a.m.) will feature Andy Murray, Walmart’s first-ever SVP of creative.

Murray oversees Walmart’s U.S. advertising, retailtainment, in-store TV, and the development of the corporate and co-op ideas.

Before joining Walmart, Murray was the founder and CEO of Mercury 11, a marketing agency.

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