Fred Meye Store Front

Kroger testing new strategies at Fred Meyer

'Spokane Project' emphasizes food, new rewards program

Kroger Co. is testing a new go-to-market strategy at select Fred Meyer stores in Spokane, Wash., and Coure d'Alene, Idaho, including a greater emphasis on food, and the introduction this month of a new rewards loyalty program called "My Freddy's."

Known internally as the "Spokane Project," the changes include the addition of more than 1,000 new grocery it

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