Kung Fu Bar Codes

SMARTPHONE-WIELDING SHOPPERS HAVE been scanning bar codes of products in stores to capture pricing and other intelligence. Now they are increasingly scanning another code on packaging quick response (QR) codes. The latest example of a CPG supplier displaying QR codes on products is Sun-Maid, Kingsburg, Calif., which last month started putting the two-dimensional bar codes on Sun-Maid raisin six-packs,

SMARTPHONE-WIELDING SHOPPERS HAVE been scanning bar codes of products in stores to capture pricing and other intelligence. Now they are increasingly scanning another code on packaging — quick response (QR) codes.

The latest example of a CPG supplier displaying QR codes on products is Sun-Maid, Kingsburg, Calif., which last month started putting the two-dimensional bar codes on Sun-Maid raisin six-packs, as well as 24-ounce Sun-Maid raisin canisters.

But instead of directing sh

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