Loblaw Invests in Low Pricing

The tough economic times Loblaw Cos. officials have been worried about have finally arrived. But they haven't come without opportunity. Resigned to a period of slowing revenues as the Canadian grocery market absorbs rapid deflation, the retailer said it has launched a slew of new pricing programs to drive volumes and win market share across its banners. Allen Leighton, president and deputy

TORONTO — The tough economic times Loblaw Cos. officials have been worried about have finally arrived. But they haven't come without opportunity.

Resigned to a period of slowing revenues as the Canadian grocery market absorbs rapid deflation, the retailer said it has launched a slew of new pricing programs to drive volumes and win market share across its banners. Allen Leighton, president and deputy chairman of Loblaw, in a conference call last week noted that inflation began t

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