Localization Next Big Retail Innovation

Localization, the ability to customize product offerings to a local market, is a decade-old concept that is beginning to take form on a national scale. It was the topic of a closed-door session of the CEO/Presidents Forum during the recent Grocery Manufacturers Association/Food Products Association Executive Conference. One of the presenters, Darrell K. Rigby, who

WHITE SULPHUR SPRINGS, W.Va.Localization, the ability to customize product offerings to a local market, is a decade-old concept that is beginning to take form on a national scale. It was the topic of a closed-door session of the CEO/Presidents Forum during the recent Grocery Manufacturers Association/Food Products Association Executive Conference here. One of the presenters, Darrell K. Rigby, who is a Boston-based partner of Bain & Co. and leads the firm's global

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