Lowes to debut personalized online circular

Lowes Foods is launching a personalized online circular that will allow shoppers to see how much they will save as they build their shopping list, according to the solution’s provider, Unata.

The circular is integrated with Lowes’ loyalty program and features the most relevant deals based on an individual’s purchase history. It also tracks the conversion from online views to in-store purchases.

“The new eCircul

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