Manufacturers’ Children’s Advertising Commitments Approved

The Council of Better Business Bureaus approved 11 manufacturer pledges made as part of its Children’s Food and Beverage Advertising Initiative.

ARLINGTON, Va. — The Council of Better Business Bureaus approved 11 manufacturer pledges made as part of its Children’s Food and Beverage Advertising Initiative. Details of commitments made by Cadbury Adams, Campbell’s Soup, Coca-Cola, General Mills, Hershey, Kellogg’s, Kraft, Mars, McDonald’s, PepsiCo and Unilever were announced at a joint forum hosted by the Federal Trade Commission and the Department of Health and Human Services yesterday. Under the terms of PepsiCo’s pledge, the company w

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