Marketing: Kroger Takes Customer Data to Higher Level

While economic conditions have gone up (sometimes) and down (often) over the past decade, one constant in the supermarket industry has been Kroger Co.’s sales gains.

Amid all the volatility, the Cincinnati-based retailer is working on a streak of 37 consecutive quarterly same-store sales gains. One reason for that, Kroger officials say, has been the result of decisions made with the help of customer data collected thr

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