Marsh exec: Apple Watch will aid ‘contextual’ shopper marketing

Marsh exec: Apple Watch will aid ‘contextual’ shopper marketing

Friday’s release of the Apple Watch could represent the first step into a new era of wearable technology enhancing the retail shopping experience, Amit Bhardwaj, senior director of loyalty for Marsh Supermarkets, told SN in an interview Friday.

Marsh, Indianapolis, is believed to be the first grocery retailer in the world to launch an iBeacon-Apple Watch integration, with the cooperation of the inMarket mobile shopping platform. The technology allows for shoppers with a

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